With the number of content management systems out there, it can be hard to know which is the best one for your website.
News and Insights
Things to Look out for when Choosing a Marketing Agency
As a business owner, you will undoubtedly have found yourself pondering the question: “Should I invest in a marketing agency?”. It’s a way to get expert knowledge and develop your understanding of an area you may not be familiar with. Although there’s a selection of standard services most people expect, marketing agencies should be doing a number of things for you.
How Online Shopping Stole Christmas
Twas the night before Christmas, when all through the house, only one creature was stirring, and he wasn’t a mouse. The children were wrapped up and snug in their beds, whilst dad frantically hit the computer with his head. He’d added to basket not two weeks prior, yet the postman hadn’t turned up with the new deep fat frier.
11 tips to build customer loyalty
It doesn’t matter what type of business you have, a key aspect is retaining a steady customer base. Attracting new customers can cost a lot of money, and if you compare it to simply maintaining customer loyalty the difference is staggering. Regardless of this, numerous businesses feel it’s acceptable to simply neglect their existing customer base.
5 visions for the future of business in Manchester
Manchester City Council has outlined a vision which aims to transform Manchester into a ‘world class’ city by the year 2020. The plan is to instigate a future in which the city will have significant economical and cultural clout, not just in Britain, but throughout Europe and across the globe.
17 essential tools for gathering data within digital marketing
There used to be a time when the only way you could judge the success of a certain marketing campaign was either through conversions (sales), or through focus groups where agencies would ask the opinion of those who had witnessed the advertisement. This of course, was before the digital age and while those two parameters are handy for discovering if a campaign has worked, nowadays us digital marketers have access to a plethora of different types of data, each with its own unique use.
This new data not only makes things easier, but we’re now able to easily understand where things are going wrong, allowing us to deliver a better ROI to our clients. Essentially streamlining our campaigns, across content, social and design, in the hope of becoming much more effective.
Brand publishing predictions: Have any of them come true?
The publishing industry has seen massive disruption over the past 5 years or so. It was once the case that there were only a select few publishing houses that were pushing out content and influencing readers, but not anymore. The power to publish and influence is now not just with the big news corporations and media conglomerates across the globe, think Fox International, CBS or our very own BBC. The rise of social media, self publishing platforms and mobile communications has allowed not only customers to be able to have voices, but brands are also able to now reach customers by publishing their own content (blogs, videos, infographics, etc.) through the media channel of their choosing.
Native Advertising and Small Business: How to take advantage of a good thing
Native advertising has quickly become one of the most popular advertising techniques that a business can use. It isn’t a surprise really. It’s one of the best ways to convey your product over to an audience without it seeming like a full blown advert. It’s less, “SELL SELL SELL”, and more “Check out this interesting article about our product”.
Is native advertising worth your time and money?
‘Native advertising’ is one of those expressions you’ve probably heard quite a lot recently. A member of our content team, Andy, wrote a blog about it just the other day, in fact – which you can read here.
How to identify blog topics that are relevant to your audience
We recently wrote a blog piece which looked at how to overcome writer’s block. One of our trusty wordsmiths here at Neil Walker Digital discussed the ways to power through when suffering from what is a writer’s worst nightmare. It happens to the best of us, even the most experienced blogger or copywriter will be lost for words and be at a loss as to what they should write next.