a4uexpo 2012 3

7 Reasons Your Facebook Adverts Aren’t Working

Since its small time launch in 2004, Facebook has become the largest social network and by the second quarter of 2016 it could boast 1.71 billion monthly active users. In 2006 Facebook ads were launched in partnership with Microsoft and that’s when the game changed!
Advertising on Facebook can be hugely effective, however it’s important to make sure you’ve optimised how you’ve set-up your campaigns in order to achieve the best results and most effective use of budget. If your Facebook ads aren’t working, have become stagnant or aren’t giving you the results you were hoping for, here are seven things you might need to take a look at.

Read more

a4uexpo 2012 3

7 brands whose marketing teams need a payrise

There comes a time in every marketer’s life when they must decide whether to stick with the status quo and go through the motions, doing what’s expected from their industry… Or they can take a chance dare. Dare to be different, dare to mix things up and dare to push limits.

Read more