Content Marketing Manchester
Content Marketing Agency Manchester
Content marketing is key in our strategy to make your company the ‘brand in mind’ for your industry; ie. the name that everyone thinks of when they think about your sector. This is the end game of all our marketing activities.
By creating informative and useful resources with no specific sales message, we can market your product, without actually marketing your product. The tools, reports and data visualisations we create for you are distributed online. This targeted approach builds preferential attachment to your brand; something customers will keep in mind when they need the services you provide.
Content Marketing for Link Building
To be effective, we create digital tools that are thoroughly researched. Our data collection and presentation methods enable us to create content which will be shared, linked to and talked about.
HELPING BUSINESS TO EVOLVE
TRUSTED ADVICE ABOUT ALL ASPECTS OF CONTENT MARKETING
We understands the benefits of strategic inbound marketing and content marketing. We also have the in house capabilities to bring these benefits to our clients campaigns
Content Marketing Agency based in Manchester
What is content marketing?
Digital marketing is becoming ever-more reliant on quality content. We have a strong team of content writers, designers, developers and search strategists who are capable of producing thoughtful, engaging and shareable content pieces which will really strengthen your online presence. Without content, websites would not be able to rank properly on search engines and customers cannot be informed about a company’s services.
Content marketing is different to the traditional forms of advertising. Instead of bombarding potential customers with the ‘hard sell’ – which is seemingly becoming less effective as people learn to tune out – content marketing aims to educate and inform. In short, a piece of content marketing is something the recipient will genuinely find useful. A good piece of content marketing does not sell a product directly. The only attachment to the company sending it out should be consistent and clear branding throughout the document.
For content marketing to be truly effective, it should always be created with a specific audience in mind. When it comes to content marketing and SEO, the content created should have a key principle of who will share or link to it appose to who may buy your product or service.
We’ve worked on Viral content marketing campaigns which have had thousands of shares online and high profile coverage to smaller campaigns aimed at journalist coverage and integrating with our digital PR team.
From idea creation to development and then finally out reach, our team works on each step to ensure a successful campaign.
FULLY TRANSPARENT REPORTING
MONTHLY, WEEKLY AND EVEN DAILY UPDATES DEPENDANT ON YOUR BUSINESS NEEDS FOR FULL TRANSPARENCY
Our team works as your digital marketing partner, integrated with your business objectives, reporting on what matters most to keep our focus firmly on the key objectives.
ABOUT NEIL WALKER
Neil started in Digital Marketing in 2000 working with Manchester Start-up Just Search, after Just Search was acquired he worked as CTO for Swedish listed marketing agency Getupdated from 2007-2010. He achieved top two result in Google for “SEO” and “Internet marketing” back in 2003 in the UK and then between 2007-2010 similar for Italy, France, Ireland and Sweden.
He has spoken at key industry events such as SMX West, SES, Brighton SEO, SASCON, TRAFFIC, A4U, IONSEARCH, Think Visibility among others as well as contributed to the Guardian, blogged for State of Digital, SEMrush, Advanced Web Ranking and has been a Judge for the UK Search Awards since 2014. He has worked with Multi lingual teams on projects across Europe and Scandinavia and is currently a partner of Digital marketing Agency Huddled Media.