In the ever-evolving world of digital, it goes without saying that things can change in the blink of an eye. We can’t turn our heads without companies like Apple pulling something new from up their sleeves, and software is becoming faster and more reliable than ever. But, when it comes to websites, can the same be said?
A website for your business – whether it’s a small, home-based or startup business – is a necessity for enabling potential customers to find you through search, and gain a deeper insight into your brand’s potential.
Web design has come a long way since 1991, and it’s hard to believe that the first ever website published was over 20 years ago. Although it was mainly text-based, this website saw the beginning of what would become a digital revolution – a revolution that doesn’t look set to slow down anytime soon.
When you first bring your business online, one of your main priorities should be a clear focus on building brand awareness.
When it comes to converting your website visitors into actual customers, there are a few measures you can use to help improve your chances of success.
Providing an a tempting call-to-action, ensuring your content is search engine friendly, and incorporating engaging content and customer referrals can all help convince leads to invest.
Websites that work effectively on mobile devices have long since been of interest to Google, and it’s not surprising.
Search Engine Optimisation (SEO) has endured some pretty bad PR recently. And the content marketing sector is partially to blame.
We’ve all been guilty of propagating ‘content is king’ – as if other marketing techniques, like PR, social media, and (most importantly) SEO, are second-class citizens in the marketing monopoly.
The problem with the ‘content is king’ argument is that it’s actually quite misleading. It suggests that if you have great content, then that’s enough to attract audiences and generate business. Sure, it’s a good start… but it’s not really going to do much on its own.