a4uexpo 2012 3

How Our Shopping Habits have Changed Forever

Some twenty five years ago, an ingenious creation that is now taken for granted as our god given right to knowledge, entered our lives. Many of the youngsters that I work amongst on a day to day basis are younger than this gem and have never known what life was like before we had a wealth of information available at our fingertips.

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a4uexpo 2012 3

Should networking be left to the sales guys?

Networking is often looked upon as an inroad for salespeople to infiltrate into comfortable surroundings and subtly target potential customers – to the inexperienced eye, that is.
Have you been using networking events wrong all along? Are you the middleman in your business to whom ‘networking’ doesn’t concern? Well, I would like to share with you some of the benefits that could come as a blessing in disguise when you’re not necessarily there to pounce…

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a4uexpo 2012 3

Weather and Fashion: How people shop when the weather changes

Have you ever noticed that when the weather suddenly changes you feel the need to go out and buy new clothes. For example, when it starts raining and gets very windy you jump online and buy a winter coat and when the sun begins to appear during the summer, you rush to buy shorts and t-shirts.

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a4uexpo 2012 3

Time is ripe for online supermarkets as 69% of shoppers not loyal to one brand

A poll of supermarket users [1] has revealed that as many as 69% of consumers now “shop around” to find the best bargains rather than staying loyal to one supplier.

Fuelled by the economy and a need to be as frugal as possible, this has meant that grocery shoppers are more discerning than ever before. So for an industry that is driven by weekly deals, club card benefits and fierce competition this means that supermarkets need to keep a close eye on the habits of their customers in order to retain their business.

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