“Okay, so what’s all this hype about social media? I know everyone says they love it but people just use it to be nosey now-a-days. I’ve had Facebook for about four years and there have been times when I have seriously thought about deleting my account because I don’t do anything with it. I probably write a status once every three months and go on it every other week to be nosey about what people from school are now up to.
And Twitter, what’s that all about? I’ve never even bothered with it, I don’t understand it and I can always find out what celebrities are up to on gossip websites or in magazines, so I have no need for it. And don’t even get me started on all of the other social media websites out there, I never knew there were so many!”
That was my viewpoint on social media a few months ago but now that I work at Neil Walker Digital my whole viewpoint has changed…
I never knew how useful it could be for a business in order to help them progress and grow as a company. I know that you can ‘like’ pages on Facebook and ‘follow’ people on Twitter but I never thought about how good that was for a company.
I have come up with 6 points that I think you should follow to create good social media pages for your company/business. Using social media to promote your business has really changed my mind about social media websites, I now think they’re brilliant and extremely useful! Here’s the list:
Number One. Create accounts on all of the biggest social media websites, for example, Facebook, Twitter, LinkedIn etc.
Number Two. Add all of the necessary information to your pages. These will be things like adding information about your company, where you are based, adding images and writing your first status/tweet.
Number Three. Add contacts. If there are people/companies that you know who have social media accounts then add them by searching for them and build up your contact list. You can also add people you do not know but who you would like to and you might get to do business with them.
Number Four. Write good content. People are only going to be interested in your social media pages if you make them interesting. To do this you need to update them frequently and make sure that the content is good.
Number Five. Use a smartphone. The best way to keep track of your social media accounts when you are on the move is to get yourself a smartphone and change the setting so that when you get any notifications you know straight away.
Number Six. Make it grow. If you are doing everything right then your social media pages will become very popular and will be getting bigger and bigger all the time. If it gets to the point where your company has to hire someone just to look after all of the social media accounts then you know it’s going well. Keep doing what you’re doing and hopefully your business will keep growing.
If you follow all of these steps I am sure that you will see your business grow right before your eyes and it’ll all be because of social media. Social networks have become huge in the past few years and are now, on average, the worlds third most visited type of web page on the internet. If they have become this big in only a few years who knows what’s going to happen to them and where they’re going to go?
To conclude, social media is definitely a good thing!
