He’s done it. Obama is still President of the United States and making the coolest speeches known to man. Barack Obama also has been awarded another title today, his Twitter account is home to the most popular tweet ever.
At the time of writing, over 560,000 people have retweeted @BarackObama tweet which simply read “Four more years.” along with a picture of the President with the First Lady Michelle Obama
Given our British perception, it seemed like Barack Obama was never going to be seriously threatened for another term in office but over in America there was non-stop coverage over the presidential race.
Not everyone is happy with the appointment though, Donald Trump had a quite the meltdown and said that USA was in “serious and unprecedented trouble” on his Twitter account.
The Obama campaign social media has always been a cut above compared to the competition because there are just so quotable soundbites from Obama, along with carefully crafted topics for followers to engage with.
What does it take to make tweets that will be retweeted 100,000s of times? If in real life, people believe in you and your product then they will amplify that message for you.