It seems each year we have a key point about Online Advertsing spend getting greater and greater. Initially people reveled in the fact that Online Marketing overtook Display advertsing, then Print seeing more money spent online as appose to Newspapers and Magazines, this had a dramatic effect where tabloids and broadsheets had to reasses their standing and the promoted many newpapers taking a huge focus on the websites.
We then found that Online Advertsing spend had surpassed Radio Advertsing anouther big feet. So the above news was no surprise really that Online Advertising spend has overtaken Television (TV) for 2009.
Online spend increase by 4.6% to an asstonishing £1.752bn for the two quarter of 2009, while it’s main advertising rival television spend shrank by 16.1% to £1.639bn.
(The study carried out by the Internet Advertising Bureau and PricewaterhouseCoopers.)
Ok Online Advertsing spend can be broken into the following:
- E-mail campaigns
- classified adverts
- display ads
- search marketing
Online Advertising in a Recession
It seems that the “Credit Crunch” has effected this spend migration and it is still important to note that a quality marketing and advertising campaign shoudl still consist of off line media. It is vital that advertsiing is taken down many routes as this is what creates buzz about your brand etc.
For further information go to: http://news.bbc.co.uk/1/hi/business/8280557.stm