The most simple guide to looking at web usability is KISS (keep it simple stupid) now i’m not calling you stupid, but you should firstly you should focus on design,
Don’t:
- Use flash intro pages
- Make your search box, simple and use a standard button called search.
- Make your navigation easy to understand.
- Position your search box top right hand corner
- Try and use standard web colours i.e. blue links etc.
- Make images, price and call to action buttons all in related positions.
That are many other factors which I will discuss over the coming weeks and months so above is just a few pointers to help you get started.