Our industry insights report has been developed to provide a detailed overview into any industry. This detailed overview will give an understanding to the reader of what online marketing the industry is completing. Today we take a look at one specific area of the Insights report, the overview triangles. These triangles represent the three main areas of an online presence.
- Links
- Social
- Keyword Reach
The triangles give us some great insights into how individual companies are approaching there online presence.
Possible Issues – Along with seeing great insights into the industry we can also see possible issues with websites. One of the most common issues that we see at the minute are websites that have potentially been effected by the Penguin update.
As you can see this shows what the ‘Penguin Bills’. This is a prime example of a websites that has attained a large number of poor links. Along with this it has a very small social media presence.
Needs Work – This is a great example of a website that is in the early stages of a marketing campaign.
Social Influence We know that having a social presence can be influential in the search engines. Below we show an example of the influence.
Links Influence – Quality and quantity is the key to possessing a great links profile. We can see this here with some great examples of what quality links can do.
Influence of Social and Links – This shows a website with great Social activity and good links.
Dont be fooled by this triangle, even though it shows that it’s not a perfect links profile it is very lean and efficient. This means that even if the website might be a little behind in links quantity, the link quality can make up any difference.
Excelling Within an Industry – This is where everything is that much better than anyone within the industry.
This triangle is not always guaranteed within a industry. However if achieved is a great example of a excellent online presence.
Overall – From this we can see patterns emerge of what a individual website may need to excel within an industry. Overall this really shows the state of any industry and what individual companies are doing to try and compete against each other.