Advertising: What not to do

When you are a copywriter you will most probably be asked to come up with ideas for advertising your company and words that can be used. Be creative, think of words that are going to persuade people to buy your product or services, that’s what advertising is all about. Advertise your company with words that best fit.
Below is a list of words that you should avoid using because they are completely overused! Next these 10 words are more interesting alternatives that could be used to describe something and may even catch your eye.
1. new – Cutting Edge
2. good/better/best – superior
3. free – Costless
4. fresh – modern
5. delicious – heavenly
6. full – bursting
7. sure – certain
8. clean – hygienic
9. wonderful – wondrous
10. special – exclusive
How many times have you seen these words used in advertisements, whether they’re on the tv, posters, billboards, newspaper articles or websites. Now, you have to agree that the words I have found as alternatives are a lot more interesting and creative?
The words that you use are the key to network science. Linking people together by get them to talk about the advertisement that you come you come up with. If what you come up with information that makes people talk then more and more people will see it.
Advertising campaigns essentially attract people like  a hub. The more enticing they are, the more people are drawn to them making some functions of advertising similar to network science.

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