The Evolution of Content Marketing

Recently we’ve seen some great examples of content marketing that go beyond promoting a product and actively change the way we behave. With the internet and social media bringing us ever closer together, content marketing is becoming more and more important to brands who want to increase their profile and attract their own niche audiences.
It’s easy to imagine that content marketing must be a phenomena distinct to the digital age, but it actually goes back a lot further than you might think! Of course, in the 1800s they didn’t have the technology we have, but they certainly made the most of what they had. From a monthly magazine right up to a spoof website, our video tracks over 200 years of content marketing history.
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