In order to gain high search rankings, you must produce quality content on a regular basis. In doing this, you will also keep your target audience engaged and build brand awareness for your business. By finding a way to hook your reader within the first paragraph and then reeling them in with the rest, you will avoid the common problem of readers scanning your content and leaving your webpage. The key is to be clear, concise and compelling. Here are a few tips to help you write great content that people will want to read:
Be personal and honest
Writing in third person can alienate readers and leave them uninterested. This completely undermines what you’re trying to do. People want to read in a relaxed manner. If readers wanted to listen to a third person perspective they would have visited Wikipedia. Being personal in your writing makes it easier for the reader to understand what you are saying, even if the subject is complex.
Honesty is also a great way to create compelling content. Personal and honest content will give readers ultimate value and satisfaction. Your perspective and experience in the subject is a key way to build credibility within your brand or webpage.
Use simple language
When writing content, you need to remember that you are not writing for science professors. You need to cater to everybody who visits your site. Using complex terminology will only turn potential customers and subscribers away. In addition, make sure that your content is well written. Poor grammar and unreadable sentences will only stress the reader and push them onto the next website.
Use compelling subheadings
Instead of writing your content as one large monotonous and tedious block, break it up with compelling subheadings. In conjunction with an eye catching title, a compelling subheading will urge the reader to carry on reading and ultimately read the whole article or webpage.
Keywords
When you’re in the flow of writing, don’t forget the keywords. You need to ensure your webpage is findable. When writing content, be sure to use keywords relevant to your business and to what you are writing about. This will ensure that your article or webpage will show up higher in the search engine results, ultimately, gaining you more subscribers and/or customers.
By following these simple tips, you can guarantee that your content will attract your target audience and your website will be a success.