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Web Design: Impulse Drive – Driving lessons Manchester

Impulse Drive is a leading Driving instructor offering Driving lessons in Manchester.


When your a new business and need to attract customers, its important that you have the right framework and strategy in order to pull in those all important customers in the first stage of a business. For Impulse Drive, they had an existing website that had been built in an Archaic system and had been utilising an SEO firm with little success.

The client wanted to ultimately get on the first page of Google for “Driving Lessons Manchester” but had a limited budget in order to do this, until more fund became available.

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After reviewing the current site, we felt it had to many hindrances to truely perform well and so our first task was to re-create the site into a WordPress Developed website. We felt this allowed us to be able to do far more with content and architecture and would provide the client with best value for money.

Our approach was to:

  • Rebuild the website (Including Ecommerce Booking system)
  • Focus SEO initially on smaller geographic location within Manchester such as:
    Cheetham Hill, Salford, Ancoats
  • Start to build up references from third party websites.


The Project is still very much work in progress, but from the 256 keywords we are currently tracking:

  • 236 are top 30
  • 124 are top 10
  • 44 are top 3

Which is a real success considering the Small Business budget we are working with. We have reached the first page for ‘Driving School Manchester’ but are still waiting for “driving lessons Manchester‘ and ‘intensive driving lessons Manchester” to push from page two onto page one.

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